Personal Statement Essay Example | Topics and Well Written Essays - 1000 words

Personal Statement - Essay Example Since I began high school, I have developed a significant interest in economic issues. For instance, I closely followed developments in regards to the â€Å"Financial Tsunami† and the Chinese economic bubble. As a member of the Economics Club, I discussed many pertinent issues related to global economics. In my spare time, I watch financial news programming and am enthusiastic about discussing world economic issues. Recently, I have conducted significant research into the European Sovereign Debt Crisis. This situation greatly interests me as it affects us all through the increasingly interconnected globalized world. As an economics student, I appreciate the Keynesian perspective to a market crisis. The past decade’s spread of neo-liberalism resulted in both politicians and everyday citizens trusting the miraculous power of the self-regulating market. The 2008 economic tsunami demonstrated that no society can stop economic deterioration without government intervention. I n addition, Mr. Bernanke has succeeded in applying Monetarist principles in rescuing the United States economy. Hence, I believe that the combined effects of Keynesian economics and Monetarism are stronger than any single macroeconomic theory and will ultimately lead the way for future economic growth and recovery. Nevertheless, microeconomic analysis is essential for business. I had a valuable experience with business as I was born into a business family. While I was a senior in high school, I worked at my father’s office and became intimately familiar with the experience of selling products and purchasing supplies. This working experience enforced my comprehension of the conceptual applications of economics, such as marginal and utility concepts. Besides the work experience outside school, in 2007 and 2009 I participated in the â€Å"

Problems with treating humans as resources in contemporary Essay

Problems with treating humans as resources in contemporary organisations - Essay Example Humans need to be motivated. In this reason there is a big deal to consider on understanding what exactly will motivate them. Employees are concerned with their needs. In line with this, it is always important for them to meet their expectations and demands. Humans have to meet their needs. There are different needs and their hierarchy. Achieving the right needs means great motivation for them to do their respective tasks. However, it is not just important to know their needs. It should be a great concern on how to approach them in order to find what exactly will motivate them. In cases when there is a need to evaluate employees, it should be clear with them what the company expects them to perform. In short, the company must be able to clearly explain their stand on what standard of performance it wants its employees to perform. Thus, the first problem with treating humans as resources is the complexity of motivating them. Motivation Motivation has something to do with allowing the employees to perform at their best (Bruce 10). ... However, the right interaction needs to be in timing. There are different ways on how to interact with the human resource. The right communication process is important. However, communications have important barriers. There are different barriers to communication which have important place in an organisation (Singla 125). Physically communication process can be hindered. Humans have significant disabilities such as dysfunctional senses which lead to inappropriate perceptions of things. The right communication can be hindered through this factor. Another contributing factor that may hinder the right communication process is the social aspect. Every human has different beliefs about things in life. People may be the same in their cultural background or may differ at some point. This variation may contribute as important barrier because everyone has the chance to keep his or her own belief. People from different walks of life have different culture. Emotional aspect is another important barrier to effective communication with manpower. Everyone has specific response to everything. A person may be emotionally stable or the other way around. It takes the right emotion to respond to the right communication process. Unstable communication usually leads to failure due to lack of the required understanding between the speaker and the receiver. In the case of employees and the management, the former usually are the ones who have the problem with receiving the right message. The right message is the right indicator of achieving Psychological factor may be another aspect that may hinder the right communication process. Psychological aspects are fundamentals of receiving the right communication process. Employees with sound mind for instance are able to achieve the

The Market for Separately Ticketed Suits Essay Example for Free

The Market for Separately Ticketed Suits Essay 1Versatility refers to the ability to mix-and-match items after the purchase. 2Traditional suits have low versatility as they are expected to be worn as a ‘whole’ suit (or uniform). 2. The traditional suit (TS) customer is different than the target customer for high-quality separates (HQS), as they have distinct preferences and exhibit different behavior. Firstly, the TS customer will require sales assistance, while the target customer for HQS will prefer to shop by self-service. Secondly, the TS customer likes to plan his purchase, while the target customer for HQS will most likely make his purchase spontaneously. Thirdly, the target customer for HQS prefers versatility in the form of choosing and customizing his own suit, while the TS customer does not mind purchasing the prescribed design of a business suit. Finally, the TS customer puts higher emphasis on achieving the ‘executive look’ when they make a purchase, while the target customer for HQS focuses on comfort and ease of purchase. 3. With regards to merchandising and marketing techniques, high quality separates (HQS) will offer a good fit with Jaymar Ruby (JR). As the Jaymar customer is already a quality-slack (or separates) customer, encouraging him to purchase other quality separates would be considerably easier. Hence, selling HQS in JR will seemingly be an expansion of the product line since JR already has a head-start in selling ‘separates’. In addition, the aggressive marketing strategies of JR would be put into good use when introducing this new segment of products into the market. However, it is worth noting that the quality of garments in JR seems to be in conflict with HQS, as JR’s garments are classified as 1 make (Exhibit 4), which is in the lower end of the ‘quality spectrum’. In spite of this, HQS will offer a good fit with JR as the competitive advantage reaped in initiating the separates business via JR outweighs the conflict in quality of garments. A possible solution to this issue is to communicate clearly to the customer that HQS are of a superior quality. 4. This will depend on the position that HSM will take. The separates customer ignores quality in preference to the ability to purchase more garments, and might not perceive any difference b etween HQS and low-quality separates (LQS). Hence, if no action is taken by HSM, the separates customer might still prefer LQS (since it costs lesser than HQS, and enables them to purchase more garments), and HSM will still face significant competitive threat from LQS. Therefore, HSM must be able to differentiate HQS such that the separates customer perceives distinct benefits in HQS as compared to LQS, which also justifies the difference in price. One example would be to market HQS strategically so as to convince the separates customer that higher quality will equate to higher comfort (since separates customer places emphasis on comfort), which justifies the higher prices charged for HQS. Thus, LQS could cater to the separates customer who prefers having the ability to purchase more garments (and hence, sacrificing ‘comfort’), while HQS could cater to the separates customer who does not mind paying a higher price for more ‘comfort’. Hence, if HSM is able to create perceived value for its HQS and communicate this message effectively, it will be able to successfully thwart the competitive threat from LQS in the short run. However, it should be noted that if HSM experiences success in selling HQS, companies of LQS will then consider upgrading to HQS, or new competitors could be attracted to the market. Therefore, in the long run, it is a likelihood that the competitive threat faced by HSM might then intensify. 5. HSM should introduce a line of HQS. Firstly, from the perceptual map, we can see clearly that HQS, LQS and TS each represent a different benefit combination, and hence, could cater to different segments of customers. As seen from the second question, the traditional suit customer and the target customer for HQS have distinct preferences and behavior, and HSM could thus better target the separates customer by introducing a line of HQS. In addition, as seen from the 3rd question, HSM will have a competitive advantage in selling HQS as the avenue chosen for starting the separates business (JR) is already selling quality slacks, and introducing HQS in JR would only be an expansion of the product line. Also, as mentioned in question 4, introducing a line of HQS will be able to thwart the competitive threat from LQS for the time being. Therefore, based on the above points, and that the current level of competition in the market for HQS is nearly non-existent, it is strongly recommended for HSM to introduce a line of HQS.

Tell Tale Heart Analysis Essay Example for Free

Tell Tale Heart Analysis Essay Poe creates horror in The Tell Tale Heart by using literary devices such as irony and similes. There are two kinds of irony that he uses. The irony that he uses is situational and dramatic irony. When the narrator, the man who killed the old man, is done killing the old man, he cuts his body up and puts the body under the floorboards. When the three policemen come, the reader thinks that the narrator will get away with his crime because he executed his crime so well and he hid the body so well. When the policemen are done searching the house they all sit down and the narrator sits on top of the old man’s dead body. While the policemen are chatting, the narrator hears the beating of the old man’s heart and the sound of it grows louder and louder and louder until finally, the narrator confesses his crime because he can’t take hearing the sound anymore and he thinks the policemen are mocking him. The narrator didn’t really hear the sound of a heartbeat, but the sound of his guilt. This is an example of situational irony since the reader expects him to get away with the crime, but in actuality, he confesses his crime instead. Three policemen came to inspect the house because a shriek had been heard by a neighbor. The readers know that the reason a shriek was heard is because the narrator killed the old man and while the narrator was killing him, he let out shriek, but only once. This is an example of dramatic irony because the readers know that the narrator killed the old man which resulted in the shriek. However, the policemen don’t know that. After the narrator killed the old man and buried his cut up body under the floorboards, he heard the old man’s heartbeat. It wasn’t actually the sound of a heartbeat; it was the sound of the narrator’s guilt since he killed the old man. In the story it said â€Å"It was a low, dull, quick sound like a watch makes when inside a piece of cotton. † This is an example of a simile because Edgar Allan Poe compares the sound of the old man’s beating heart with the sound of a watch inside a piece of cotton.

Impacts of Global Climate Change on Temperature and Precipitation Patte

Impacts of Global Climate Change on Temperature and Precipitation Patterns in the Midwest and the Consequences for Soils Introduction During the last century, human activities in agriculture, industry and technology have brought about a change in the chemical composition of the atmosphere. This change so far has not had a noticeable or discernible effect on world climate, but if these same activities continue, global climate change will become irreversible. The major contributing factor is the increase in the amount of carbon dioxide and other gasses in the atmosphere. These gasses are being cited as the cause for a "greenhouse effect" where they trap the heat of the sun and cause global climate change, specifically a warming trend on the surface of the Earth. Many different scenarios for the possibilities and extent of global climate change have been proposed, and many global climate models have been created to look at the possibilities. While there are a wealth of differing opinions, there are also some consistencies in the predictions. Among other things, climate change is expected to cause increases in average global temperatures and changes in worldwide precipitation patterns. Even though these broad consequences are agreed upon, the affects which these changes will have on the climates and ecosystems around the world is still a matter of uncertainty. However, there is some consensus for the localized effects of global change in different climatic zones of the world. In the subboreal climate of the Midwestern region of North America, it is generally agreed that the temperature will increase an average of one to five degrees over the next ten to one hundred years (Varallyay, 1990). Also, it is expected that overall ... ...e Scenarios for Soil Erosion Potential in the USA" Land Degredation and Rehabilitation 4: 61-72 Ritchie, J.C. 1986 "Climate change and vegetation response", Vegetation 67: 67-74 B.G. Rozanov and E.M. Samoilova 1990 "Soils of the subboreal region on a warmer earth" in Developments in Soil Science, volume 20: Soils on a Warmer Earth pp185-191; H.W. Scharpenseel ed., Elsevier Science Publishing Company Inc., New York Tate, K.R. 1992 "Assessment, based on a climosequence of soils in tussock grasslands, of soil carbon storage and release in response to global warming" Journal of Soil Science 43: 697-707 Varallyay, G.Y. 1990 "Influence of climate change on soil moisture regime, texture, structure and erosion" in Developments in Soil Science, volume 20: Soils on a Warmer Earth pp 39-51; H.W. Scharpenseel ed., Elsevier Science Publishing Company Inc., New York.

Bed Time Stories of the Saints Essay -- Children Stories Kids Essays

Bed Time Stories of the Saints When children are young, it can be difficult for parents to teach them certain skills and lessons to live a good life. For example, toilet training a young person is something all parents suffer through and most of the time it is hard for them to teach their young ones how to use the bathroom. Several methods have been developed by psychologists, pediatricians, and other scholarly people on the toilet-training process. In addition to this, children’s books are published that are strictly directed at teaching children about their own bodily functions, and using the restroom. The language used, the illustrations, and the delivery of the language, is directed at children. Even children’s bibles are made because children cannot comprehend, or hold the attention to the King James version on the Bible, and so the stories of the bible and its teachings are rewritten in a language children can understand, as well as presented in a manner that will hold a child’s att ention. This same approach is used for Catholic stories of their saints in order to teach children about them and their lives that they lived, which reflects how the Church instructs its followers to live in order to go on to everlasting life with God, Jesus, and the Holy Spirit. Each children’s story evaluated, although directed to teach children, or to help the parents teach the child, also contains a certain sub-text, and by comparing the same children’s stories to those written for adults and the general public about saints, and by examining the authors intent, as well as the intent of the Catholic church, the importance of these different story styles and their purpose will be determined. The first story analyzed will be th... ...ersion of a saint’s story is read, the reader will learn something different and take something different from each one. Works Cited De Cantimpre, Thomas. The Life of Christina the Astonishing. Trans. King, Margot H., David Wilijer. 2nd ed. Toranto, Canada: Peregrina Publishing Company, 1999. De Pizan, Christine. "Saint Catherine." The Book of the City of Ladies. New York: Persea Books, 1982. 217. De Voragine, Jacobus. "Saint Cecilia, Saint Catherine." The Golden Legend. Princeton, New Jersey: Princeton University Press, 1993. 318. Lee, Frank C. SS R. Bedtime Stories of the Saints. Vol. 2. Liguori, Missouri: Liguori Publications, 1980. Lee, Frank C. SS R. Bedtime Stories of the Saints. Vol. 1. Liguori, Missouri: Liguori Publications, 1980. Potter, Giselle. Lucy's Eyes and Margaret's Dragon. San Francisco: Chronicle Books, 1997.

Feminism in Pokemon

A Pokà ©mon or â€Å"pocket monster† is a popular anime that is based on the story of a young â€Å"Pokà ©mon Trainer† â€Å"Ash† in his journey to become a â€Å"Pokà ©mon master†. This means capturing and training Pokà ©mon to create an elite team of the strongest so that you can say you are master of all Pokà ©mon hence a Pokà ©mon master, this also consists of capturing every type of Pokà ©mon and completing your poke-dex (a electronic encyclopaedia on Pokà ©mon that automatically records the amount of different Pokà ©mon seen and caught).Whilst it may seem very friendly and childish the story is open to interpretation and could be viewed from a feminist standpoint to be actually misogynistic. The first female character introduced in the series is Ash’s mom, she is introduced as the stereotypical mother however if we look closer at her we can see how see is trapped in a life of servitude and loneliness. That is why she is so attached to her son. There is a clear absence of Ash’s father that is often left unanswered; this could be interpreted to mean that the mother figure in a boy’s life is far more important than that of the father.The reason that Ash father is not present throughout the series is left deliberately vague however there is a reference to him becoming a Pokà ©mon trainer and starting his own journey. With this information I would say that it isn’t that much of a leap to say that perhaps he abandoned Mrs Ketchum (Delia Ketchum). The fact that it is â€Å"Mrs† shows that she married Mr Ketchum who had abandoned her; she also took his name. She runs the only Pokà ©mon restaurant in Palet town and has to take care of her child Ash and in return she again is deserted by him as he leaves on his adventure.This however doesn’t seem to be an abnormality and shows that it is common for women in Pokà ©mon to be imprisoned by their â€Å"duties† and not free to follo w their dreams of becoming a Pokà ©mon trainer like the males, instead they become housewives however there is a sense of equality as women are given the liberty to start the adventure, if they are not burdened by their duties. However despite all her misery she is still expected for her only desires to be to help Ash and to serve him as it is her â€Å"duty†.The next female character we are introduced to is Misty, she is portrayed as a â€Å"tom-boy†, with romantic affections towards Ash, she desires to help Ash and serve him, although her ego would never admit it. Once she develops a character with greater dimensions she is forcibly removed from the story line by fading her into the background completely dissolving and any love interests between her and Ash showing that their relationship was meaningless and that she could simply be tossed aside. She is then replaced by another female companion for Ash, another â€Å"play-mate†.She is forced to stay with her sisters and stay in the gym. Again like Delia Ketchum she is forced to abandon her dreams due to her duties and is deserted by the man she loves. Another important female character is Jessy she is described as manipulative and is working in the evil cooperation of team rocket attempting to steal rare Pokà ©mon. James is her weaker male partner and Jessy is far more dominant. He is constantly forced to dress up in a disguise along with Jessy however Jessy disguises herself as the dominant male whilst James the female showing the symbolic difference in power between the two characters.This may be interpreted to be a positive sign as a woman may rise to the power of a man and a man sink to a woman but the very fact that this idea is conveyed shows a sexist ideology and is anti-feminist as it shows inequality within the sexes. In other words the idea that because Jessy is stronger she should be male and James is weaker and should be female is conveyed by their cross dressing. Woman in Pokà ©mon dress in skimpy clothing, including Misty who is supposed to be pre-teen. This could be interpreted to the liberation of women, as they are allowed to wear what they want when they want.However another interpretation is that they are viewed as mere sexual objects that are open to sexual flirtation, this is why Brock, who is a notorious womaniser, is constantly shown flirting with female characters throughout the show and is entitled to make passes on them. However this is quickly ended by Misty who would grab Brock by the ear and throws him to the ground. This may seem like a humorous practice however this could be interpreted into Brock showing sexual aggression and him seeing women as a mere outlet for his sexual desires.That is why Misty must quickly throw him to the ground to prevent him from enacting his dark desires. When Misty fades away another female companion comes along to prevent Brock, in other words they are a â€Å"Brock block†, but none are as aggre ssive as Misty. He often flirts with Nurse Joy, the fact that she is identical to all the other Nurse Joys shows that women in the poke-world that pursue a medical carer can be simply casted as the stereotypical â€Å"Nurse Joy†. A one dimensional character that is ruled by her emotions to help heal Pokà ©mon.Notice how it is â€Å"Nurse Joy† not â€Å"Doctor Joy† implying that she can only ever rise to a rank of a â€Å"Nurse† an assistant to a â€Å"Doctor†. He also flirts with Officer Jenny; she also is identical to all the other officer Jennys this shows that women in the poke-world that pursue a career in policing can be simply casted as the stereotypical â€Å"Officer Jenny† or â€Å"Nurse Joy. A one dimensional character that is ruled by her emotions to help prevent crimes. Although it is a relief that women can pursue a career in policing and medicine they are still thrown into the stereotype of the typical â€Å"Officer Jennyâ₠¬ .Also they are presented as loud and presumptive, believing that the Ash is often the culprit but within minutes apologising for her presumptive nature showing her ignorance and naà ¯ve nature. An interesting new aspect of Pokà ©mon is Competitions, Pokà ©mon Contests were first introduced early on and Contests originated in the Hoenn region. In them, Coordinators show how beautiful and skilful they and their Pokà ©mon can be. Showing that the very focus is on the trainers and Pokà ©mon’s appearance, this shows how judgemental and cruel the Pokà ©mon world really is.I would argue that it is similar to shows like â€Å"America’s Next Top Model†; these shows are fixated on broadcasting a false image of women and create an expectation that is impossible for women to measure up to. This was made explicitly clear in a banned episode of Pokà ©mon where Misty is forced to compete in a swimwear contest and is threatened by James who cross-dresses and wears inf latable breasts; this shows the emphasis on big breasts as a sign of beauty and worth in both our society and the Pokà ©mon society.Overall I believe Pokà ©mon is remarkably similar to our own society and the issues faced by women, although women are also allowed to start of their own journey and even join the elite four (The Elite Four are four Pokà ©mon Trainers who are regarded as the toughest in their regional Pokà ©mon League, short of the Pokà ©mon League Champion. Those who challenge the Elite Four must have won all eight Badges from that region and face all four and the current Champion consecutively without losing to any of them. there is inequalities that is not only caused by the double standards and expectations of women but by their lack of liberty and burdens of responsibility. If we look back at Delia Ketchum she is abandoned by Mr Ketchum and forced to look after Ash whilst maintaining a restaurant passed down to her from her mother and is never allowed to pursu e her dreams of becoming a Pokà ©mon trainer and model. She is not shown any sympathy or pity she is merely marginalised along with many other characters and this practice is ongoing, Misty was just another victim of this cruel system.

Arck Systems Case Analysis Essay

This paper will discuss the history and background of Arck Systems and its merger with Lux Software. I will then examine, discuss, and analyze the nuances of the merger and the resulting issues that arose with different compensation packages for each company’s sales team. In my analysis, I will address the intended and unintended consequences of incentive compensation plans. Finally, I will offer my recommendations to Arck Systems. Background Arck Systems Arck Systems was a medium-sized manufacturer of network computers used by many corporations to manage data. Customers used the serves to run software that helped them manage finances, compensation & benefits and customer accounts. This hardware was integral to ensuring the success of the corporation. In addition to the hardware it produced, Arck also developed and distributed an operating system with its servers; however, third party software companies provided the software applications. Arck Systems’ Merger with Lux Software, Inc. In order to strengthen and expand its software business, Rob Chatterji strategically decided to acquire Lux Software, Inc. Lux Software, Inc was a leading provider of middleware. Middleware is software that acts as an intermediary between different software applications. More companies need middleware as enterprise software applications become more complex making middleware a rapidly growing product and industry. Middleware Purchasing Lux was an ingenious move on Arck’s part because it provides a surefire way for them to develop the software side of their company in addition to enhancing the operating system they’ve developed for their hardware. Arck was able to purchase Lux Software, Inc rather quickly in order not to disrupt the flow of business. The merger/acquisition contained provisions that provided incentives for engineers and software developers to stay with Arck after the acquisition. This ensured that the talent and skill stayed with the company for at least three years. However, no provisions were made to keep the Lux Software sales team on board for the long term. Immediately after the merger Lux’s executive vice president of sales announced that he would be leaving Lux Sales and taking the sales management team with him. Fortunately, no key sales people left. Arck’s CEO Chatterji was not concerned. Similarities in Sales Management However, Arck’s Executive Vice President of Sales, Bryan Mynor, seemed concerned about having to manage Lux’s sales team. Although Mynor had successfully managed Arck’s sales team and doubled the company’s sales since becoming vice president, he was unsure about the most effective way for managing Lux’s sales team. Lux and Arck operate their sales force under different methods, targeting different decision makers within a company. Arck salespeople tended to target the CIO or CTO, who would be concerned about the performance specifications of the servers. Lux focused selling to the finance or administrative divisions of company, or those who would be interested in the implementation of the software. Hence, Mynor is used to managing a sales team that is much more technically oriented sales force. So as to not disturb the flow of business as usual, Mynor decided to keep the two sales teams separate until he could figure out how to merge them. After a conversation with Synder, former EVP of sales for Lux, Mynor was assured that both Arck and Lux utilized similar approaches to sales management, including: †¢Salespeople dedicated to territories based on geography and industry †¢Levels of organization were the same (district & regional managers, head of sales and EVP of sales) †¢Sales people could set discounts at their own discretion †¢Similar sales dynamics (avg. sale was approx. $350,000 for both) However, Snyder described Lux’s compensation plan as â€Å"aggressive† and â€Å"standard for the industry. † Mynor was not worried about the compensation; his main goal was to build a close relationship with Sharon Esteves, the most senior sales executive to stay with the company after the merger. Differences in Sales Compensation It wasn’t until Mynor began to review the compensation plan for Lux salespeople that he realized that he may have more of challenge managing the Lux sales team. The Lux Sales compensation package was vastly different than the Arck’s. Lux’s compensation package included accelerators, which increased the percentage commission a salesperson could earn based upon quarterly sales. A salesperson could potentially earn 24% commission. Arck’s compensation package included a standard 9% base commission paid after the quota was met. There was also a $50,000 bonus if the $6 million sales cap is reached. The Critical Issue The critical issue facing Arck Systems is attempting to figure out how to best manage the Lux sales team. While reviewing the plan, Mynor noticed that â€Å"top guns† at Lux make 30 times more than the average salesperson. Whereas the best sellers at Arck make only 4 or 5 times more than the average salesperson. He understands that the sales approach differs from Arck because it requires a more personable approach, rather than a technical one. If he decides to change the compensation plan, he needs to be able to anticipate how the sales people react. And predicting or anticipating reactions is a near impossible task. Analysis The ultimate goal of incentive compensation packages is to attract and retain employees, specifically well or high-performing employees in dispensable roles. The incentives should be designed in such a way that continuously motivates employees and recognizes both effort and achievement. Incentive compensation plans come with inherent tradeoffs; they are also excellent individual motivators for employees to succeed in the workplace and contribute significantly to the financial gain of the company. Incentive compensation packages also act as a tangible form of gratitude, ensuring that employees are properly rewarded for their diligence and dedication. Unfortunately, these incentive plans do not always work. Incentive programs require effort beyond normal job responsibilities, instead of rewarding excellent performance an execution of normal job duties. Yes, incentive plans motivate employees to earn more revenue; however, it inevitably teaches how to manipulate the system in order to obtain the desired results. In Arck’s Systems situation, Mynor noticed a discrepancy in compensation vs. productivity with Lux’s compensation package. He noted that the productivity levels simply did not match the payment level. The top sellers at Lux made 30 times more than the average salesperson, but were only 14 times as productive. The top sellers at Arck make for four or five times more than average and are four or five times as productive. Hence, Lux’s compensation plan seemed infeasible to Mynor. Mynor’s inability to full comprehend the Lux compensation plan stems from the fact that he is used to managing a sales team that focuses on selling technical hardware, which requires knowledge of the product and is pretty much straightforward. The sales of enterprise servers depend largely on the design of the product itself rather than a charming sales team. Conversely, selling enterprise software requires a â€Å"soft sales touch. † It requires the sales team to be able to convince prospective clients that their software is the best option currently available on the market. The irreconcilable differences between the products inescapably demand the need for different sales compensation packages. With Arck Systems and Lux Software, Inc. operating as two separate entities this poses no foreseeable conflicts. However, with Arck and Lux sales teams operating under one executive manager, conflicts will arise in the long run. Keeping the sales teams separate for the foreseeable future is wise because it allows Mynor to brainstorm, develop, and implement changes to the compensation packages that are fair and equitable to both sales teams. He needs time to develop a system to merge both sales teams without losing talent from either team. More importantly he needs to be able to implement these changes without negative reactions. Tweaking the compensation packages isn’t a simple task.

CRM in Dubai Arabic Restaurants

Customer Relationship Marketing (CRM) is a widely applied strategy used in the retail and hospitality industries to retain customers. To study the effectiveness of applying CRM in Dubai, two culturally local restaurants have been chosen to determine the customer segmentation in regards to the level of CRM performed at each. The focus on local companies allows for a more comprehensive analysis of strategies designed specifically around the Dubai market. The first segment of this report provides a descriptive outline from both primary and secondary research of the two establishments: an Arabic restaurant, Reem Al Bawadi and a Lebanese restaurant, Mezzah House. An analysis of both restaurants determines that Reem Al Bawadi focuses on providing a high customer service level, professionalism, and food quality; whereas Mezzah House relates in a greater extent to the customer in a more comfortable and relaxed atmosphere. However, both restaurants do not implement a specifically designed CRM or retention strategy to build life time relationships with their customers. You can read also Classifications of Restaurants Based on the analysis of both restaurants, it can be concluded that CRM could be effectively implemented but is currently not evident in the retail and hospitality industries in Dubai. The Mezzah House succeeds for instance, through the use of weekly events to attract repeat customers. Similarly, Reem Al Bawadi is able to provide superior customer service (though formal and less personal) through customer feedback survey cards. Neither restaurant identifies with a need for formal CRM strategies to be developed. Both restaurants are sufficiently patronized by both the tourist segment and the locals. Consequently, the implementation of CRM in Dubai, with respect to the demographics of the city (that being 85% of the inhabitants are expatriates which will in time leave the country and tourists) as a whole is not a developing trend in the city at this time. The research summary and CRM justification highlights the differences of two restaurant chains, one US based and one European, who consistently improve the application of CRM and how these techniques could be implemented more directly within the Dubai market. The paper’s conclusion summarizes the important findings including an explanation of why CRM should be implemented in Dubai eateries, as related to the experiences noted within these two restaurants. There are marketing tools in place but not fully utilized as a formal plan for Customer Relationship Marketing. Introduction Utilizing Customer Relationship Marketing (CRM) in the retail and hospitality industries to retain customers has been a developing practice throughout U. S. and developed European markets but is rarely recognizable in developing arenas. The question of whether Dubai, a city built from sand to skyscrapers which seems to seep tourist money, could benefit from developing a trend of using CRM to effectively build a relationship with its customers. Through first and secondary research using two culturally local restaurants the paper describes a study in the level of CRM performed in the Dubai market. The first segment of this report provides a description of the establishments: Reem Al Bawadi and Mezzah House. Experience The Food – The Research * Reem Al Bawadi – An Arabic Dining Experience General Description: For the purpose of this paper, the Dubai Jumeirah location of the Reem Al Bawadi, an Arabic restaurant with multiple locations in Dubai, will be discussed. This particular restaurant cannot be accessed by the metro; so, that either a car or taxi is required. The Restaurant provides both outdoor and indoor seating and due to the high ceilings and open spacing inside, a warm and authentic atmosphere is created maintaining the Arabic charm. Indoor seating is divided into two dining areas for smoking and non-smoking guests, both providing free Wi-Fi upon request. The menu ranges from traditional Arabic cuisine to Italian specialties such as pasta and pizza, providing a variety of dishes to the customers. The Jumeirah Road location is frequented by both tourists and local inhabitants and yet the pricing is reasonable when compared to other restaurants in the area. A main course with a drink runs around 70 to 80AED in total. The restaurant welcomes guests for both an entire meal for lunch and dinner or only drinks or small portions during the day. Customer Segmentation: Many of the customers at this location are walk-ins who pass by the restaurant and decide to dine on impulse. Because many are tourists, it is more difficult and almost impossible for the restaurant to build lasting relationships with the tourist segment. As Reem Al Bawadi operates multiple restaurants in Dubai, the steady segment of customers are inhabitants of the city which have visited others within the chain have interest due to a previous experience. Reasonable pricing for a full-service in the right location addresses mainly middle to higher income consumer segments. Customer Relationship Marketing Application: A review of what can be described as outstanding customer service reveals the entire staff to be friendly, helpful and caring for the guests. The waiters are knowledgeable of all the menu and capable recommending specific dishes according to the customer’s palatable tastes. Constantly visible to the guests and ensuring a smooth operation, the manager is of the restaurant seeks to enhance customer satisfaction. The internal organization is clearly hierarchy and women are only placed in the positions of hostess and clerk. They are expected to welcome guests and are not in serving at all. Reem Al Bawadi distributes feedback cards regarding reception, service, cleanliness and food quality in both English and Arabic (see appendix 1). This would indicate customer feedback is used to improve the service level. The employees however, exhibit a formal relationship to all customers and none were recognized as loyal guests or treated differently. The employees do not introduce themselves to the guests nor do they make any attempt to build rapport. Differences Between Primary and Secondary Research: The Reem Al Bawadi homepage is not customer friendly. Although the website provides a clear overview within the different icons, a considerable amount of information is missing. For instance, the history, values, internal operations and even menu prices are not presented on the website. Consequently the company’s strategy for customer retention is not readily apparent. As for social media, the Facebook page also only provides basic information including location, type of cuisine and methods of payment. Facebook and Twitter are used to promote special events such as sporting events but, none of the online marketing tools provide any information about he value of the customer to the company or any explanation of a CRM strategy. Supported by the above described findings of the primary research, it can be concluded that Reem Al Bawadi does not seem to have a specific CRM strategy or show any kind of recognition for repeat customers. Even so, great food and quality service breed positive online reviews which alone can build a loyal cu stomer base. * Mezza House – A Lebanese Arabic flair General Description: The Mezza House is also an Arabic restaurant located within walking distance from the Dubai mall, which can be conveniently accessed by metro or car. Similar to the Reem Al Bawadi, the restaurant offers both outdoor and indoor seating areas. The menu varies from Lebanese to Palestinian, Syrian and Jordanian food, combining it into Levantine cuisine. The menu cards display pictures of dishes so that customers develop a sight appeal to different menu items. The Restaurant is popular for its shisha culture and cosy atmosphere; so much so that non-smoking areas are not provided and usually the restaurant is quite boisterous. The noise level and shisha provides an atmosphere for social gatherings including free Wi-Fi to all guests. Customer Segmentation: The following customer segments were identified at Mezza House:, approximately 80% of the customers are Arab, followed by 15% of local customers and 5% of Western guests. As the restaurant does not provide a separate non-smoking area, it attracts mostly shisha-loving guests and excludes customers who would like to dine in a non-smoking area. The prices are similar to any other restaurant providing Lebanese food and thereby mainly middle to higher income customer segments are attracted, similar to Reem Al Bawadi Restaurant. Customer Relationship Marketing Application: Unlike the previous restaurant, waiters at Mezza House are generally attentive and make distinct efforts to engage with the guests by verifying satisfaction and responding to special requests. In contrast to Reem Al Bawadi, a difference between new and regular customers can be observed, as regular customers are treated as part of a family and some are even addressed by name. In addition, the food presentation is above average. Managers and employees verified that new staff is only hired if prior work experience was proven. Differences Between Primary and Secondary Research: Mezza House actively promotes its special weekly events on their website. These include ‘Ladies’ Night, Friday Brunch, and a Karaoke Night. This is used to generate return business, attracting repeat customers through a special experience married to high quality food. Their social media marketing constantly updates the Facebook with new event announcements and pictures of food. Online customer reviews are positive and relate to a high food quality and exquisite experience. However, many service quality comments are negative. This is mainly based on the fact that the employees relate to the guests in a personal rather than professional way. Customers seeking for a luxurious dining experience will be disappointed. In addition, the service perception of the customer differentiates from the service that the employees and managers would like to promote. Service quality is one of the main ideals for management. Research Summarization and CRM Justification: From the experience and research of both restaurants, it can be concluded that neither has implemented a clearly defined CRM strategy. Reem Al Bawadi does not relate to its customers and seems to gain its profit mostly from tourists and walk-in guests. Nevertheless, the establishment focuses on providing high service levels and exceptional food quality, requesting feedback but not using it to build relationships. The Mezza House has a more customer friendly atmosphere and homepage which actively promotes events to build relationships with guests centered around the dining experience. CRM can be effectively implemented, but is not currently evident in the Dubai retail and hospitality environments. While some elements of CRM are utilized, such as the superior customer service of the Reem Al Bawadi and the weekly events and personalized service in the Mezza House, neither apply customer retention strategies. Since the Reem Al Bawadi is located at Jumeirah Road where tourists and locals pass by, this particular restaurant may not have the need to invest into retaining customers, but as a strategy for the chain it could be utilized. The Mezza House clearly implements more elements of CRM represented through online marketing and relationship uilding; however, except for the weekly events, activities to retain the customers on a long term basis cannot be identified. The experience justifies that CRM can and has been implemented in Dubai, however, on a very limited basis and is not readily apparent in the retail and hospitality industries. * Value CRM IN Dubai Although Dubai has a population of 2. 1 million inhabitants, more than 85% of the population are expatriates who come and lea ve the country. In addition, tourism is the most important economic factor for Dubai, as approximately 13 million tourists per year come to Dubai. Therefore, especially in the hospitality industry, managers might assume that CRM is not applicable as mainly tourists come to visit the restaurants and hotels and expatriates often do not stay for many years. Since the two restaurants chosen for this paper are local, not specifically known by tourists or expats, CRM does not seem to be as applicable as in international chains where customers visit the same brand in different cities of the world. In fact, applying CRM might be easier in cities with a higher percentage of local inhabitants so that life time relationships with customers can be built and become more valuable. Restaurant chains such as the U. S. based O’Charley’s or the Italian chain VaPiano might find it easier to implement CRM in Dubai, as many expats and tourists recognize the brand and would visit a familiar setting or even be curious about the menu in a different country Conclusion: As shown by the examples of Reem Al Bawadi and Mezza House restaurants which implement specific elements of CRM but do not have a defined retention strategy, CRM can be effectively implemented. However, it is currently not widely applied in the Dubai retail and hospitality setting. As both restaurants are located in tourism areas and only 15% of the Dubai market is local, the restaurants are able to gain sufficient revenue from tourists and only a small amount of loyal local customers. Therefore, the restaurants do not visualize the need of implementing a CRM retention strategy. Consequently, due to the unique demographics rarely found in any other city, it is more difficult for Dubai retailers and restaurants to implement CRM. The curiosity of tourists and expats to taste authentic Arabic cuisine enables restaurants to operate successfully without developing a formal CRM strategy which focuses on specific customers. Website reviews such as â€Å"Tripadvisor† and â€Å"Timeout in Dubai† effectively promote the restaurants by word-of-mouth promotion as a marketing tool in contrast to a developed CRM strategy. As a final note, both restaurants were highly recommended for a return visit by the research staff to experience exceptional flavour of food and Arabic culture.

Comparison of Two Restaurants

Summary Restaurants business one of major segments of Hospitality industry in United Kingdom. This assessment report mainly focuses on the analysis of two difference restaurants base on food and beverage principles and theories. Here writer selected McDonald’s Hanger lane for fast food segment and O’Neill’s Ealing for fine dining segments. Evaluation process based on the writer experienced of those two restaurants and used meal experienced check list prepared using food and beverage theories and concept. In addition, writer created SWOT analysis for each restaurants for enhance analysis external and internal factors.Comparative analysis done using several topics for improve clear understand for readers. Used difference academic journals, books and reputed web site details for deliver evidence to support the discuss points by acknowledging relevant authors of such valuable sources. In addition, knowledge grab during the class contributed more to complete this asse ssment report. Prominent points highlighted during the conclusion for revise reader attention for such points and end of report provide recommendations to the both restaurants to enhance their business performance.There are main two limitations of this this report, first, all provided recommendations relevant only for discussed two restaurants and difficult to generalised and second, majority of points discussed base on writer experienced and that have possibility of involved of unintentional personal biased. 1. Introduction 2012 restaurants market update of keynote shows that market value increase 1. 7% during the 2011 compare to 2010. Government informed that UK emerging from recession in this year by Wintour and Stewart (2012). This shows the creating good business atmosphere within the UK.Restaurants are one of main business sector within the hospitality industry and it has several types of categories such as fast foods, fine dining and ethnic special. This report mainly focuses on the compare and contrasts the two differences restaurants, based on the writer meal experienced of those two restaurants and finally try to gives suggestions that important for improve customer experience and sale of such restaurants. Here writer selected O’Neill’s Ealing mainly for fine dining restaurants and McDonald’s Hanger Lane t for fast food casual restaurants.This comparative analysis base on the writer experienced of those two restaurants and use Meal experience check list (See Appendix: 1) for evaluate these two restaurants. These two restaurants working on difference market segments, however base on the food and beverage theories can easily analysis and evaluate two restaurants. 2. Overview of Restaurants 2. 1. O’ Neill’s – Ealing O’Neill’s is one of restaurants chain of Mitchells and Butlers PLC operation in England and they are specialisation of Irish foods; however they offer both table d’hotel and A la carte menus.Other than restaurants facilities, O’Neill’s have bar section. This restaurants under the non-captive market and they have powerful strength from the mother company that leader within the UK for Restaurants and Pub including brands like † Harvester† and â€Å"all bar one† (www. mbplc. com). However, Ealing O’Neill’s need to differentiate itself to face greater competition from surrounds restaurants in Ealing area (See Appendix: 2 for SWOT: O’Neill’s Ealing). 2. 2 McDonald’s – Hanger Lane (Near Quill Street) The world’s largest quick chain restaurants and 1200 restaurants located within the UK (www. cdonalds. co. uk). However McDonald’s under semi-captive food market because customers can choice only from offer alternatives. Open in 24 hours and drive through facilities adds more strength for Hanger Lane McDonald’s apart from the reputed global name. (See Appendix: 3 for SWOT: McDonald’s Hanger Lane) 3. Comparative Analysis This comparative analysis and evaluation doing in using separate topics and only consider the restaurants part and not consider their additional activities such as bar in O’Neill’s and drive through process of Mc Donald’s . 1. Service SystemMcDonald’s following fast food service system and O’Neill’s following fine dining service. McDonald’s always follow single point service and take away service; however O’Neill’s use waiter’s assistant systems. Both restaurants service are well maintenance and give good service for customers. Restaurants service systems direct effect of the image of the restaurants and that enhance the customer loyalty. (Ryuet al. 2012) 2. Staff Staffs of both restaurants are well trained and committed to provide full customer satisfaction with higher hygienic practices.All staff members wear proper dress code and very polite and try to pro vide best options for customers. Observed that, McDonald’s staffs mainly follows the grater standardised control procedures and O’ Neill’s staff more empowerment for taken some decisions. Highly standardised lead to more control of staff in Mc Donald’s (Ingram and Jones 1998). Employee empowerment enhance customer responsiveness and as well as employees retention with organization (Ashness and Lashley 1995). 3. Use of Special Equipment and Services Two restaurants always try to use more effective equipment to reduce energy consumption.McDonald’s using high efficiency British Thermal Unit (BTU) fryer to reduce energy consumption and give quick service to customers. O Neill’s also follow green concept and energy consumption reduce strategy (Mitchell and Butler annual report 2011). Card payment accepts by both restaurants that give more convenient for majority of customers. 4. Meal Experience 3. 4. 1 Interior Arrangement, Decoration and Enterta inment O’Neill’s interior design and dining area prepare for more comfortable and classic way for retention customers more time within the restaurants.Arranged seating to facilitate personal and business discussion among the customers and provide slight normal music for give higher feeling to customers. Every Friday and Saturday O’Neill’s provides live music for customers. O’Neill’s provide high class tableware and decoration of all tables. McDonald’s interior design comparatively low and provide plastic chairs and tables and no much intention to keep customers long time in restaurants due to concept of fast food serving (Lillicrap and Cousins 2010). Customers repurchasing behaviour and satisfaction highly depend on customer waiting time in fast foods chain outlet (Law et al. 004). Therefore, McDonald’s basically focus to provide higher number of customers within limited time. O’Neill’s lighting arrangements compa ratively good and it provide more attraction and comfort for long-term discussion. However, McDonald’s hanger lane does not use specific lighting arrangement. 3. 4. 2 Safety and Hygienic Hygienic conditions are higher in both restaurants and displayed the council certificate, safety notice, singe and whole restaurants clean and tidy. This is the last part of the food supply chain and majority of customers believe that restaurants maintain good hygienic conditions (Knight at el. 007). According to the Mitchel and Butler annual report, all food suppliers require to meet British Retail Consortium Global Certificate requirement and need to face regular safety and quality audits. McDonald’s has own food quality audits systems (www. mcdonalds. co. uk). 3. 4. 3. Food Price Price is important factor for purchasing decision of consumer (Mendez et al. 2006). Observed that both restaurants provided good value for money and this confirmed by few consumers in two restaurants as wel l as writer own experienced. However, O’Neill’s need to consider their food price for face competition in Ealing.Competitive pricing lead for price war and that can affect for long term sustainability of business (Davis et al. 2008). 3. 4. 4 Food, Beverage and Menu O’Neill’s provide eight difference menus basically focus in Irish foods and provide special menu for kids and Sunday. On the other hand, McDonald’s provided own menus basically focus on the fast food category. Two restaurants always keep their menus within some limitation with less variation. However, O’ Neill’s menus are very attractive and give full description for customers (see Appendix 4) (http://www. oneills. co. k/oneillsealing). O’ Neill’s provides foods very decorative way compare to McDonald’s (see Appendix 5) and both restaurants provide foods in good temperature. Foods aroma was fantastic in both restaurants that enhance appetite of customer s. Beverage supply was very good in both restaurants. 3. 4. 5 Customer Segments O’ Neill’s major customer range is people who like to go out with business discussion or friends or get some functions to meet each other’s. However McDonald’s major customer range is people who hurry to office or school with kids and back to home at evening.Identify of customer segments is important for sustain in business (Kotler and Keller 2006) 3. 4. 6 Location and Facilities Both restaurants located at very convenient place to consumers, however McDonald’s Hanger Lane have very good vehicle parking facilities O’Neill’s Ealing does not have. McDonald’s Hanger lane located near the traffic colour lights that give added advantage showing their name for majority of customers use Ealing road (see Appendix 6). In addition, MacDonald’s Hanger lane opens 24 Hours for customers. However O’ Neill’s Ealing have open limited time for d ay.McDonald’s provides free Wi-Fi and Baby Changing facilities for their customers. 7. Promotions Both restaurants provide special offer for focus market segments, example that O’Neill’s provide â€Å"Three meals for price two† and McDonald’s provide â€Å"4 weeks for 4 tastes†. Promotions are important for build good customer relationship and attract potential customers (Kotleret al. 2010). 4. Identification of Present trend in Food Industry Both restaurants not properly address present trends and food related health matter witan the UK. One or more than one shows diagnosis or undiagnosed diabetic within 20 people in UK (Diabetic in the UK 2012). 010 NHS data showed that 26% of adults (age above 16) and three of ten boys and girls (age between 2 to 15) showing either overweight or obesity within UK. However, Observed that both MacDonald’s and O’Neill’s not change for their foods for cater this current trend. In addition , predicted 10. 3% increase of the UK vegetarian foods market within next five years and main retailers such as ASDA, TESCO, Morrison and Sainsbury already started their vegetarian series (Keynote Market assessment 2012). However, both McDonald’s and O’ Neill’s not properly address this new market trend in UK. 3. 6 Sales MixObserved that Hanger Lane McDonald’s main sales product is Burgers and other main sales products are sandwiches, dessert, chips and beverages. Proper awareness of sales mixes importance for decide price of products as well as manage revenue (Kotleret al. 2010). However, Irish foods are the main sales products of O’ Neill’s and observed that majority of customers prefer for their Irish foods. 3. 7 Marketing McDonald’s comparatively have powerful marketing strategy than the O’Neill’s. McDonald’s have some benefits of marketing due to global brand and product range is unique for every McDonaldâ₠¬â„¢s.However, each of franchise has limited resource for own marketing process that related for area. McDonald’s have single web site that covering all outlets in UK, however O’Neill’s Ealing has their own web page under O’Neill’s main web (see Appendix 7). This is give opportunity for customers to directly contact Ealing management, find the new functions and specific menus. However, McDonald’s web site is more attractive than O’ Neill’s web site and it include nutritionals value and allergic information of the foods (See Appendix 8).McDonald’s provide special service for their customers â€Å"McDonald’s on your phone† that give location of nearest outlet, menus and latest promotion (www. mcdonalds. co. uk). 4. Conclusion These two restaurants cater their service for difference customer segments in market. However, observed that they always try to dominate in their market segments and very less considerat ion of current market trends in UK such as such as healthy foods and vegetarian foods. Both restaurants committed to give full customer satisfaction and try to attract customers using difference promotion and giving high quality safe foods.Both restaurants have proper identification of own sales mix and they use specific marketing strategy to enhance competitive edge in own market segment. 5. Recommendations All discussion based on these two restaurants and therefore these recommendations relevant only for above two restaurants and difficult to generalised. O’ Neill’s Ealing 1. Enhance variation of foods in menu – This is important to attract customers who have difference needs such as Chinese, Mexican, vegetarian, diabetic foods etc. 2. Consider the food price – Need to consider price of foods with compare competitors especially near the Ealing area. . Separate bar area from restaurants. – Bar together with restaurants area give some interference for family dining. Therefore, important of physical separate of dining area from bar section to attract more families to restaurants. 4. Band competition – They can invite Ealing area musical bands to perform in their restaurants that give more attract of local residents and young people to restaurants. 5. Provide nutritional value in in foods – That important to customer to select best suit foods for them and give attraction of customers. 6.Phone application to customers – iPhone, Android, Blackberry, Ovi – O’Neill’s special promotion, menus and special news, this important to always keep customer live with restaurants. 7. Try to get some parking slot beside road side after discuss with Ealing Council. Especially Friday and Saturday nights. 8. Provide loyalty card to regular customers to enhance revisit of regular customers. 9. Provide discount and promotion during the winter period to attract more customers by considering present positive condition of economic growth of UK. McDonald’s Hanger Lane 1.Increase seating capacity; keep more employees that enhance their attraction of McDonald’s products. 2. Concern of healthy foods and vegetarian foods – Need to consider present market trend of healthy foods, especially foods related to children. 3. Provide more attraction inertial decoration – That gives more attraction of customers to restaurants. 4. Provide attractive lighting system. 5. Provide foods in more decorative way to enhance customers’ attraction. 6. Give some higher consideration and facilities to on-site eating customers like takeaway customers. 7. Try to provide combo pack or student pack for attract families and students. . Install indication board beside Ealing road side before the outlet to enhance remind for customers before see outlet and provide information of additional facilities. 9. Start some functions or entertainments, especially at Friday or Saturday to attract customers. Bibliography Ashness, D. and Lashley, C. (1995) Empowering service workers at Harvester Restaurants. 24(8), p. 17 – 32. Emerald: Personnel Review [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Guardian. co. uk (2012) GDP figures show UK emerging from recession: full reaction. 25 October 2012 [Online].Available at: http://www. guardian. co. uk/business/2012/oct/25/gdp-figures-uk-emerging-recession-full-reaction%20-%204/11/2012 [Accessed: 3 November 2012]. http://www. diabetes. org. uk/Professionals/Publications-reports-and- resources/Reports-statistics-and-case-studies/Reports/Diabetes-in-the-UK-2012/ (2012) [Online]. [Accessed: 28 October 2012]. http://www. ic. nhs. uk/pubs/opad12 (2010) [Online]. [Accessed: 28 October 2012]. http://www. oneills. co. uk/oneillsealing/ (2010) [Online]. [Accessed: 25 October 2012] Ingram, H. and Jones, S. (1998) Teamwork and the management of food service operations. 4(2), p 67-73.Emerald: Team Performance Management [online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Keynote (2012) Market Update 2012: Restaurants Knight, A. J. , Worsoz, M. R. and Todd, E. C. D. (2007) Serving food safety: consumer perceptions of food safety at restaurants. International Journal of Contemporary Hospitality Management, 19(6), p. 476-484. Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Kotler, P. and Keller, K. L. (2006) Marketing Management. 12thed. New Jersey: Pearson prentice hall. Kotler, P. , Makens, J. C. and Bowen, J. T. 2010) Marketing for Hospitality and Tourism. 5thed. New Jersey: Pearson prentice hall. Law, A. K. Y. , Hui, Y. V. and Zhao, X. (2004) Modeling repurchase frequency and customer satisfaction for fast food outlets. International Journal of Quality & Reliability Management, 21 (5), p. 545-563. Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Lillicr ap, D. and Cousins, J. (2010) Food and Beverage Service. 8th ed. London: An Hachette. Mendez, J. L. , Oubina, J. and Rubio, N. (2006) Explanatory factors regarding manufacturer brand: Journal of Product & Brand Management, 15 (6), p. 02-411 Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Mitchell and Butler annual report 2011. Ryu, K. , Han, H. and Jang, S. (2010) Relationships among hedonic and utilitarianvalues, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), p. 416-432 Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 3 November 2012]. www. mbplc. com. www. mcdonalds. co. uk Appendix: 1 – Meal Experience Check List . Physiological and Food quality Description of items |Very |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Variation of foods ( Vegetarians or| | | | | | | |diabetic) | | | | | | | |Presentation of food ( Decoration) | | | | | | | |Colour of foods | | | | | | |Taste of foods | | | | | | | |Texture of foods | | | | | | | |Temperature of foods | | | | | | | |Variation of beverage | | | | | | | |Temperature of beverage | | | | | | | |Selection of condiments e. g. alts,| | | | | | | |sauces, pepper | | | | | | | |Portion of foods | | | | | | | |Portion of beverage | | | | | | | |Consumer specific | | | | | | | |Quality of food serve | | | | | | | |General hygienic conditions | | | | | | | Economical and convenient |Description of items |Very |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Prices of foods | | | | | | | |Price of beverages | | | | | | | |convenient location | | | | | | |Special offering | | | | | | | |Outdoor catering | | | | | | | |Home delivery | | | | | | | |Past service | | | | | | | |Parking facilities | | | | | | | Service and restaurants conditions Description of items |Ver y |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Staff greet pleasantly | | | | | | | |Staff knowing of regular customers | | | | | | | |Staff attention to the customers | | | | | | | |Staff willing to service to | | | | | | | |customers | | | | | | | |Manger attention to customer | | | | | | | |Waiter take order properly | | | | | | | |Staff understand of the products ( | | | | | | | |special offer, prices) to select | | | | | | | |proper food and beverage | | | | | | |Staff friendly and polite | | | | | | | |Service fast and quick | | | | | | | |Staff wearing proper attire | | | | | | | |Decoration of restaurant | | | | | | | | Tidy of restaurants | | | | | | | |Tables are clean | | | | | | | |Tables arrange properly | | | | | | | |Table is enough space to keep foods| | | | | | | |Staff give correct bills and | | | | | | | |changes for customers | | | | | | | |Restaurants open hours | | | | | | | |Staff response when leave the | | | | | | | |restaurants | | | | | | | |External appearance of restaurants | | | | | | | |Interior colour of restaurants | | | | | | | |Temperature conditions in | | | | | | | |restaurants | | | | | | | |Background music | | | | | | | |Live music | | | | | | |Table decoration | | | | | | | |Type of linen | | | | | | | |Appropriate tableware | | | | | | | |Furniture conditions | | | | | | | |Arrange of tables | | | | | | | |Layout of restaurants | | | | | | | |Sign of rest room | | | | | | | |Access of disabilities | | | | | | | |Children play area | | | | | | | |Tidiness of the rest room | | | | | | | Marks Very Satisfied – 5, Satisfied – 4, Unsure- 3, Dissatisfied – 2, Very dissatisfied – 1 Appendix: 2 – SWOT Analysis for O’Neill’s Ealing. |Strengths |Weakness | |Reputed National brand and Mother Company. |In side bar lead to reluctant for family dining especially with | |Specialization of Irish foods. |children. |Performing of Live bands that not in other restaurants near Ealing |No proper parking area. | |area. |Foods price comparatively high. | |Located near the Ealing shopping complex area. |Web site not attractive. | |Bar facilities. | | |Attractive decorations and arrangement. | | |Quality service with experienced staff. | | |Provide decorative foods. | | |High clean and hygienic conditions. | |Eating out increase in UK | | |Quality certification. | | |Opportunities |Threats | |Can provide other specific menus like Chinese and Indian cuisine. |Higher number of competitive restaurants in Ealing. | |Enhance seating facilities. |Less prices foods and drinks introduce by surround restaurants. | |Healthy food e. g. diabetic |Retails group (e. g. TESCO , M & S) introduce they are own foods. | |Attraction can be improved. Majority of customers knowing specialization for Irish foods only. | |Better promotion ability. |Higher control from Mother Company leads less reaction for situation| |Emerge of UK economy from res cission. |and location. | |Showing the nutritional values in foods. |Extreme weather conditions. | |Use of new technology to contact customers. E. g Phone update |Rising of fuel and employee cost. | |Possibility to provide more innovative products. |Majority of customers cut of their eating out during the recession. | | |Increase of number of restaurants direct to price war. |Appendix: 3 – SWOT Analysis for McDonald’s Hanger Lane. |Strengths |Weakness | |Reputed Global Brand. |Seating condition not comfortable. | |24 Hours opening. |Seating capacity very low. | |Drive through Process. |Lighting arrangement not attractive. | |No competitive restaurants nearby. |Less decorative of foods. | |Close to busy Ealing road. |Due to quick service oriented less concern of inside customers. | |Large parking area. |Holidays less vehicles use of Ealing road. | |Wi-Fi facilities. | | |Trained staff. | |Clean and tidy environment. | | |Baby changing facilities. | | |Attractive web site. | | |Phone updates facilities. | | |Quality certification. | | |Opportunities |Threats | |Can increase seating capacity. Possibility of come new restaurants nearby areas. | |Concern of healthy foods. E. g Diabetic |Concern of Healthy foods. | |Introduce specific foods e. g vegetarian, Mexican. |Marketing mainly decide by Head office. | |Attraction can be improved. |Retails group (e. g. TESCO, M & S) start to introduce they are own | |Better promotion ability due to location. |cafe and foods. | |Emerge of UK economy from rescission. |Higher traffic in Hanger Lane during the busy hours, reluctant to | |Introduce of innovative products. |turn for McDonald’s. | | |Extreme weather conditions. | | | | | | Appendix: 4 – O’ Neill’s Menu. [pic] [pic] Source: O’ Neill’s restaurants menu Appendix: 5 – Photo of Decorated O’Neill’s Foods. [pic] Source: Food decoration photo taken from O’Neill’s website. A ppendix: 6 – Location of McDonald’s Hanger. [pic] [pic] Source: McDonald’s Hanger lane photos taken by writer Appendix: 7 – Web page – O’ Neill’s Ealing. [pic] Source: O’Neill’s web page Appendix : 8 – McDonald’s web site with nutritional value and allergic information. [pic] Source: McDonald’s web page

Tibetan Situation Getting Sticky

Tibetan Situation Getting Sticky Tibetan Situation Getting Sticky Tibetan Situation Getting Sticky By Maeve Maddox I was startled to read the following in an article by Associated Press writer Christopher Bodeen: But China has angrily rejected all calls for dialogue, and Tibets hardline Communist Party chief [Zhang Qingli ] was quoted Wednesday in a particularly viscous attack on the Dalai Lama The quotation left me picturing His Holiness covered with something like tar, awaiting the application of feathers. Bodeen probably meant vicious. vicious [vishus] bad, villainous, reprehensible, mean, depraved, noxious, savage Vicious comes from the Latin word Latin vitiosus, meaning full of faults, bad, corrupt. The word viscous, on the other hand, comes from a Latin word viscosus, meaning full of birdlime. viscous [viskus] viscid, gelatinous, gluey, sticky. Syrup is viscous. Oil is viscous. (No oil in Tibet.) While were at it, birdlime is a sticky substance smeared on a surface with the intention of catching birds. It was usually made of holly bark, but mashed up mistletoe berries work. The lime in birdlime comes from a Latin verb meaning to smear. The Bodeen article goes on to say that the Chinese government regularly insults the Dalai Lama as a matter of policy: Critics say China fuels such anger [as provoked the recent demonstrations] through harsh restrictions on Tibetan culture and Buddhism - including routine vilification of the Dalai Lama, who is deeply revered by most Tibetans. Which brings us to another V word. vilification The action of vilifying by means of abusive language. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:12 Types of LanguageWhen to Form a Plural with an ApostropheEbook, eBook, ebook or e-book?

10 Tips for Writing Your First Childrens Book

10 Tips for Writing Your First Childrens Book While you might think that writing a childrens book is an easy process, there are many challenges to writing a good childrens book and getting it successfully published. More childrens books with pictures are sent to potential editors and literary agents than any other type of book. To get to the top of this huge pile, you will want to follow these important tips to create a book that will stand out.Tip 1 - Figure out your target audienceWhen you think of children, what age range actually pops into your head first? Childrens reading abilities develop at a rapid pace, so your style needs to fit a very specific age group. Some age groups that are often used when choosing a target market for childrens books are as follows:Young Children: Ages 2–6Middle Grade: Ages 8–11Young Adult: Ages 12+There is a variety of reading levels within the young children age group. Children ages 5 and 6 years will probably be able to read more words than a child who is 3 years old. This is a key consideration when deciding on how many pictures and how many words you will use. Many writers think that their story will work for all age groups, but it is best to choose one group and write specifically for them.Tip 2 - Choose the right themeChoosing a theme is a crucial aspect of writing childrens books. There needs to be an appeal for your target age group. What is important to them? What kinds of situations are they concerned about in their everyday lives? For example, you dont want to write about a man who works every day at a fast-food restaurant when your target audience is pre-school children. Even if you have cute drawings and a fun story, that characters problems most likely wont resonate with very young children. The child needs to be able to identify with the characters visually as well as narratively.Tip 3 - Story development is keyThere needs to be a clear beginning to your story, a clear middle or peaking point, and a clear ending with closure. Childrens books dont need to have cliffhangers if there is a series of books. Children like resolutions to the story.The middle of the story needs to have some clear peak moment. What problem did the main character encounter? Did they meet someone special that day? Did the character maybe learn something new? Children can learn alongside the characters, especially when there are pictures and drawings to encourage a visual connection.Tip 4 - Keep it subtleJust because your story has a message for children doesnt mean that it needs to be made loud and clear. The children are reading the story first and foremost to have fun. You arent writing for the parents, either. To help you know if the moral of your story sounds too loud and clear, compare it to a fable. If you can see clear similarities to Aesops fables, then the message is probably too loud. While you might want to teach life lessons to the children through your story, it needs to first be a fun story.Tip 5 - Keep a good balance of words to picturesBecause childrens stories are short, it is a greater challenge to tell your story effectively. Using a good balance of words to pictures throughout the story can help to build a quality childrens book. Most childrens books with pictures range between 50 and 1,000 words in length. The story should stick to the point without using unnecessary words, terms, or events than can distract the child from the main point. There is one path with childrens books, which is different from adult novels and YA novels. There are a limited number of characters and the focus stays on their experiences.Tip 6 - Take your timeAgain, writing childrens books is not easy. Take your time to get it right. Despite being short, childrens books require the same type of effort that 300-page novels do. Review the story, diction, syntax, word choice, and other aspects that could affect how a child experiences the story. You could even consider the process similar to writing Pride and Prejudice as a limeric k with pictures.Tip 7 - Be uniqueIf you are submitting your book to a publisher or literary agent, youll want your story to stand out from the crowd. What makes it different from all the other childrens stories out there? What other books have your own kids read? How is your story different from those stories?You should also keep in mind that you can have a silly, a funny, or a serious childrens book. There is no one way to tell a story. A child could be dealing with grief or an injury or illness, and a more serious childrens book can help them to overcome those challenges. If you have a good idea for a serious childrens book, then be sure to apply all of the above tips to make it effective for your specific age group audience.Tip 8 - Find the right publisherIf you are not going the self-publishing route, then you will want to connect with the right publishing house or literary agent for this genre. Do some research into different publishers to find the ones who specialize in chil drens books. One way to find this information quickly is to look at published childrens books that you like or that are similar in theme and style to yours. Make note of the publisher listed on those books.Look those publishers up online and see if they accept unsolicited manuscripts. Not all publishing houses do. If they do not, then you will want to find a literary agent who can place your manuscript for you.Once you have chosen the right publisher and/or literary agent for your childrens book, you will want to write a query letter. This letter will be the key to getting your foot in the door. If you have nothing else edited for your childrens book, have your query letter edited. Publishers dont have time to accept letters and manuscripts that dont meet their standards, so be sure you meet all the requirements flawlessly before sending your letters out.Dont get caught up in scams. There are publishers that ask for money upfront or that only give you a very small percentage of the profits. Beware of those companies and stay away from them. This is why, despite the amount of time it can take, it is important to try and get picked up by a reputable company.Tip 9 - Find the right illustratorIf you choose to self-publish your work, then you will need to consider the illustrations. While it may seem like an attractive, cost-effective option, you should not illustrate your own work unless you are a professional illustrator. Set a realistic budget for your artwork. Be respectful of the time an illustrator will put into working on your book, and dont try to get them to do it for free or in exchange for royalties.Decide on what kinds and sizes of illustrations you want for your book. Do you want full-page illustrations or half-page ones? Will there be one per chapter? How big is your book going to be and how will it be laid out (horizontal, square, vertical)? All of these will determine what kinds of illustrations your book needs.If you are working with a publisher, then he or she will have illustrators. You will not need to search for an artist to create the drawings. You will, however, be able to collaborate with the publisher to ensure that the illustrations are what you envisioned for your story.Tip 10 - Consider costFor a 30-page childrens book, you could pay anywhere from $2,500 – $11,000. Royalties could be paid on top of that after publication. When figuring the cost, consider each illustration as its own piece of work. Generally, approximately $150 per illustration is a good place to start. There is a lot of time and effort that has to go into the drawings, so this is a reasonable expectation for a good illustrator. Plan plenty of time for this process as well. You dont want to rush illustrations because that can interfere with the creative process. A rushed set of illustrations can miss the mark when it comes to visually presenting your carefully created characters and storyline. With the right illustrations, you can have a gr eat start to marketing your book online direct to readers and to groups who will make bulk purchases for their students or patrons.Why are childrens books a good genre to write?Some people think that childrens book writers are the lesser types of authors. The illusion that writing childrens books is easy contributes to that misconception about the authors themselves. Despite this, writing childrens books is a rewarding and difficult process.Larger audienceWho do you think reads more books – children or adults? Children do! The Association of American Publishers reported that the children and young adult category saw the largest growth in the book industry in 2014. In addition, American children peak in their desire to read for fun in fifth grade. This means that from the time they start reading to the time they leave fifth grade, their desire for books is continually increasing. If you are looking for a continuing audience, then childrens books are a good place for you.Making moneyWhile some people think that there isnt enough money to make a living in the childrens book industry, this is not true. While it might take a while, childrens book authors do have an advantage when it comes to sales. Schools and libraries often make large orders of childrens books. This is especially true if the book has won awards or has been added to a particular reading list. This presents some pretty large marketing opportunities even for self-published authors. Working on cross-linking with bloggers and book enthusiasts will get your book recognized across the internet, which can translate directly into sales. You may even be able to get people to promote your book for you if you have an Amazon store and give affiliates a link to use to sell your book.Movies and TVThere are so many movies and TV shows based on childrens books that it would be hard to list them all. Many authors have even had their books optioned by studios. While that doesnt mean an immediate big paycheck , it does mean that there is that possibility for your story to be put out to audiences on additional mediums.In the end, writing childrens books is a lengthy and challenging process, but you have the opportunity to enhance the lives of young people all across the world. Seeing your work in libraries and schools, or even in your neighbors house, is worth all the time and effort you put into it.

Ralph Waldo Emerson On Self Reliance †American Literature Essay (200 Level Course)

Ralph Waldo Emerson On Self Reliance – American Literature Essay (200 Level Course) Free Online Research Papers Ralph Waldo Emerson is one of the most influential American writers. He was a visionary who could predict and try to influence society on his beliefs. Emerson was one of the original transcendentalists whose main mission was to critique and change society using their influence on its ways of thinking. In his book â€Å"On Self Reliance†, Emerson is an advocate of free speech and personal responsibility. He believes that a man should be left alone to think for himself. Emerson used young people as an example on how society at large is restricting them from expressing themselves. His ideas of non-conformism are very understandable Emerson also attacks authority and popular culture since they have so much influence on the individual and they can shape his life. Emerson emphasizes on individualism and independence and suggests that everyman has a potential to become what they want if they stand on their own two feet. Overall Emerson ideas make a lot of sense and they can be easily applied to today’s society, which is heavily dependent on Technology. Research Papers on Ralph Waldo Emerson "On Self Reliance" - American Literature Essay (200 Level Course)Effects of Television Violence on ChildrenCanaanite Influence on the Early Israelite ReligionBook Review on The Autobiography of Malcolm XAssess the importance of Nationalism 1815-1850 EuropeWhere Wild and West MeetInfluences of Socio-Economic Status of Married MalesThree Concepts of Psychodynamic19 Century Society: A Deeply Divided EraPETSTEL analysis of IndiaAnalysis Of A Cosmetics Advertisement

Helen Adams Keller Essay

Helen Adams Keller Essay Helen Adams Keller Essay Helen Adams Keller (June 27, 1880 – June 1, 1968) was an American author, political activist, andlecturer. She was the first deafblind person to earn a Bachelor of Arts degree.[1][2] The story of how Keller's teacher, Anne Sullivan, broke through the isolation imposed by a near complete lack of language, allowing the girl to blossom as she learned to communicate, has become widely known through the dramatic depictions of the play and film The Miracle Worker. Her birthday on June 27 is commemorated as Helen Keller Day in the U.S. state of Pennsylvania and was authorized at the federal level by presidential proclamation by PresidentJimmy Carter in 1980, the 100th anniversary of her birth. Helen Keller was born with the ability to see and hear. At 19 months old, she contracted an illness described by doctors as "an acute congestion of the stomach and the brain", which might have beenscarlet fever or meningitis. The illness left her both deaf and blind. At that time, she was able to communicate somewhat with Martha Washington,[11] the six-year-old daughter of the family cook, who understood her signs; by the age of seven, Keller had more than 60 home signs to communicate with her family.In 1886, Keller's mother, inspired by an account inCharles Dickens' American Notes of the successful education of another deaf and blind woman, Laura Bridgman, dispatched young Helen, accompanied by her father, to seek out physician J. Julian Chisolm, an eye, ear, nose, and throat specialist in Baltimore, for advice.[12] Chisholm referred the Kellers toAlexander Graham Bell, who was working with deaf children at the time. Bell advised them to contact thePerkins Institute for the Blind, the school where Bridgman had been educated, which was then located in South Boston. Michael Anagnos, the school's director, asked former student

Avoiding Ice and Snow Damage to Trees

Avoiding Ice and Snow Damage to Trees Brittle tree species that retain dead, persistent winter leaves normally take the brunt of heavy icing after a winter storm. Knowing and managing your brittle trees and you can make it through a normal ice storm. Many of the elms, most true poplars (not yellow poplar), silver maples, birches, willows, and hackberry are tree species that simply cant handle the weight of the ice slurry coating their limbs, persistent leaves, and needles. They do well with the snows of the north but have problems in areas that have regular ice storms. Cold climate conifers like fir, spruce and hemlock can handle moderate icing. Southern yellow pines usually take a beating during major icing events that occur on the edge of their natural range. Brittle trees tend to be fast growers. Because of their desirable growth potential and the prospect of making quick shade, weak trees are sought out and planted by homeowners in late winter ice zones. Planting these trees will only exacerbate the problem of limb breakage during heavy icing. Fast-growing trees often develop weak, V-shaped crotches that easily split apart under the added weight of ice. Because these trees usually take some damage from storms throughout the year, internal rot, decay and included bark (some of which you cannot readily see) lead to weakened trunks and limbs (some callery pears). Multiple leader, upright evergreens, such as arborvitae and juniper, and multiple leader or clump trees, such as birch, are most subject to snow and ice damage. Smaller trees need to be wrapped and larger trees with wide-spreading leaders should be cabled in ice-prone areas. Here are things you can do in the yard or landscape to prevent ice damage: Plant Only Strong Trees in Your Landscape Certain trees are popular year in and year out for a reason - they show well and live well. Prefer these trees but eliminate those I have mentioned that door poorly in ice-prone regions.   Brittle Species Should Not Be Planted These species will not do well on sites where heavy ice and snow is a problem. Brittle species include elm, willow, box-elder, hackberry, true poplar and silver maple. Avoid Planting Species With Persistent Leaves Species  that hold their persistent leaves into late fall and early winter where early ice storms are common isnt a great idea. These trees are quickly damaged and removed where the ice storm is common. Wrap Small Multi-Leader Trees So you have a valuable, small specimen you want to preserve. If ice is predicted, secure the tree with strips of carpet, strong cloth or nylon stockings two-thirds of the way above the weak crotches. Always remove any wrapping during spring to avoid binding new growth and girdling limbs and trunk. Begin an Annual Pruning Program When Trees Are Young There is not much you can do with a weak crotch so use tip 4. Prune dead or weakened limbs and excessive branches from trunk and crowns. This reduces ice weight that can rapidly destroy the trees form. Hire a Professional Arborist The expense is worth it for particularly valuable susceptible or wide-spreading large trees. An arborist can strengthen a tree by installing cabling or bracing on weak limbs and split crotches. Favor Conical Formed Trees Trees like conifers, sweetgum or yellow poplar will be robust additions to your landscape. Species with less branch surface area, such as black walnut, sweetgum, ginkgo, Kentucky coffeetree, white oak, and northern red oak are preferred.

Khan Surname Origin and Meaning

Khan Surname Origin and Meaning Meaning Origin The ancient surname Khan is a contracted form of Khagan, from the Turkish khan meaning chief or ruler. It was originally a hereditary title born by early Mongol leaders, such as the legendary Genghis Khan, but is now widely used as a surname throughout the Muslim world. Khan is an especially common surname in South Asian Muslim families, and is also one of the most common surnames in Pakistan. Surname Origin: Muslim Alternate Surname Spellings: KHANH, KAN, KAUN, CAEN, CAAN, CEANN, XAN (Chinese), HAN (Turkish) Genealogy Resources Common Surname Search Tips Tips and tricks for researching your KHAN ancestors online. KHAN Family Genealogy ForumFree message board is focused on descendants of Khan ancestors around the world. FamilySearch - KHAN GenealogyFind records, queries, and lineage-linked family trees posted for the Khan surname.

English Essay Example | Topics and Well Written Essays - 500 words - 25

English - Essay Example People like multi-billionaire Richard Branson got his start in the world because he knew he wanted to do something to do with music. He started up a small company that sold mail-order albums and eventually built up enough capital to open up his first record store. From there, he was able to build his record label with new artists and his fortune started rolling in (Lorenz, 2006). People who are motivated and dedicated can teach themselves whatever it is that they need to know in order to follow the profession they’ve selected. If this isn’t possible, then there are also the possibilities of internships or apprenticeships, where the individual is taught the skills they need in order to perform the job they’re trying to get without having to shell out their own money to learn (Forbes staff, 2006). Then there is the question of money. We’ve all heard it said that you can make more money if you have a college education, but this premise is called into question by a number of studies. Relatively hostile to the idea that non-college educated individuals can earn close to or the same as college-educated, Michael Robertson (2008) was forced to admit there may be some truth to the statement after examining the results of a 45 year survey. Forbes staff (2006) indicates those who opt not to attend college are able to gain 4-5 years of work experience while their peers are in class, they do not acquire the tremendous college loan debt that frequently haunts college grads well into their adult lives and, if they invest their college money rather than spending it on education, they may end up making money there, too. Finally, there are several examples of very wealthy people who have managed to make their fortunes at young ages because they weren’t wasting their energies in the classroom and were out there waiting to take advantage of any opportunity that came

Motivational Strategies Essay Example | Topics and Well Written Essays - 1750 words

Motivational Strategies - Essay Example Our goal is to be the leading company in our line of operation and to position our brand as the best in the market. Our main objective is to offer quality and value to our clients. What distinguishes us from our competitors is the ability to attract and retain the best talent around. This makes our brand outstanding among the many brands in the market. We do not only offer a place of work to our employee but what we offer is exciting careers full of challenges, growth and rewards. Our employees improve their ability every day through guidance, training, and knowledge diffusion through teamwork. According to Sarkis et al. (2010), knowledge diffusion is a learning process in which one learns through interaction with both people and the work he does. For this to be possible and effective, our Human Resource Management department believes that good and effective motivation strategies are paramount. To be effective in our motivation strategies we plan, design, update, implement, and evalu ate our motivation strategies every now and then. This makes sure that we always remain relevant to our employees in terms of the motivations we give them as well as determining what is best for our company. When choosing a motivation strategy it is wise to determine the approach, which will maximize employees’ job satisfaction while remaining corporate cost effective (Gaspar 2005). To achieve this we undertake both qualitative and quantitative research on our motivation strategies before implementing them. A key principle of motivation is that people are motivated to pursue and satisfy their needs. This shows that as peoples’ needs increase so will they become more and more motivate in order to satisfy (Berman et al, 2009). To be in line with this principle we conduct research to identify the needs of various categories of our people and incorporate our findings to our motivation strategy. We also understand the difference in the needs of various categories of our emp loyees and thus we do not apply the same motivation strategy to all the categories. There are two kinds of motivation strategies, which are intrinsic motivation strategy and extrinsic motivation strategy (Armstrong 2009). Intrinsic motivation strategy involves factors that influence people is to behave in a particular way like a sense of responsibility, autonomy, the scope of use and develop skills and abilities, interesting and challenging work and opportunities for career advancement. Extrinsic motivation strategy involves what I done to or for people in order to motivate them (Armstrong 2006). Purpose of motivational strategies Our motivational strategies purpose to encourage our people to put more effort in their work, with an objective of assisting the organization to achieve its goals. They also purpose to encourage to continually improving their skills and abilities which might make them earn promotions. This would enable the company to enjoy a pool of experienced and knowled geable employees. The strategies also aim to improve the productivity of the employees in their day to day activities thus increase the company’s output. They also purpose to make the employees to be proud of working in this company which in return increases the company’s ability to retain them The scope of these motivational strategies Intrinsic motivation strategies We give our employees opportunities to practice their abilities and interests in a challenging work environment. We offer our employees opportunities to advance their career through on-job training and mentorship and offer them room for growth and promotion. We offer our workers a sense of responsibility by giving them the chance to be in control of their own learning and improvements. Extrinsic motiva