Sample of College Essay Why to Study in a University

Sample of College Essay Why to Study in a UniversityA sample of college essay why to study in a university is something which is required for anyone who wants to pursue their studies in any university. These samples are also known as syllabi or course outlines which may be required by all students who have received a degree in any kind of discipline.These syllabi are normally provided by the college, which has hosted the student enrol. However, students can also write their own syllabi if they are interested in doing so. The first thing that you need to do when you begin writing a sample of college essay why to study in a university is to start from scratch.It is not necessary that you write your syllabus from scratch. You just need to make sure that it is as detailed as possible. There are some rules which apply to a syllabus which helps in making it more informative and accurate.First of all, you must keep the student informed about what is happening in the class. This includes the introduction, progress of the lesson, the different ways of doing things and the final examination. It is therefore important to mention how much time has been left for each of these aspects. There is no point in writing a one-hour lesson for the first hour and one hour for the second hour when there is a gap of half an hour.Time is also an important factor to mention since the student has to study for an hour every day. If the student is unable to find the time to study for an hour every day, then it is recommended that the students should do extra work which would allow them to be able to take exams as well.Time is also an essential part of any syllabus because it gives the students the freedom to work on assignments according to their own speed. If the student feels that it is not possible for him/her to work according to the deadline for a certain assignment, then he/she should indicate this so that the teacher would not feel embarrassed. The student must also be given some tim e to revise the work that he/she has already completed.When writing the syllabus, you should also mention the subject matter that pertains to the course. The different subjects that are being taught in the syllabus include geography, chemistry, mathematics, foreign languages, history, philosophy, computer science, history etc. The details must also be indicated about the topic that will be taught and the instructor must also indicate this.A special subject should also be mentioned, which pertains to the area of interest. If you are studying in a university which is considered to be a liberal arts university, then the topic should be discussed which pertains to philosophy, literature and art. However, if the university which you are planning to study is actually a school of business, then the topic that pertains to business should be discussed.

Effective organisation management

Introduction and Overview Organisational effectiveness is one of the key measures of the success of a business. It entails examining the business in terms of its profitability, productivity, efficiency, adaptive-ness, growth, morale, stability, and ethical conditions. For these conditions to be achieved, it is necessary that the organisation architecture, decision making process leadership and team building activities be carried out effectively.Advertising We will write a custom research paper sample on Effective organisation management specifically for you for only $16.05 $11/page Learn More This research work evaluates the different managerial functions that must be carried out to ensure that the organisation is effectiveness. A detailed analysis of these factors is carried out to determine their importance and what managers should do to ensure that their company is effective. Organisational Architecture Organisational architecture refers to the proces s through which organisations guide and control the business so as to realize their principle qualities such as customer satisfaction. Figure 1 below shows the main elements of the organisation architecture. Figure 3 elements of organisational architecture Organisational Society An organisation is operated under strict guidelines and fixed rules. Furthermore, organisations have a hierarchical rank. This is referred to as bureaucracy. The main characteristics of a bureaucratic organisation are division of labour, technical competence, hierarchy to the authority, meritocracy, rules, formalization and rights of the position. For the organisation to be effective the following factors must be taken into consideration: operations should revolve around the process power must be dispersed the organisation must focus on the customer the organisation must combine both managerial and non managerial functions the company must invest in training and developing employees the company must rewar d employees Organisational structure The organisational structure is the hierarchical arrangement of an organisation. This structure enables effective communication and sharing of duties within the organisation. Organisation structure results to differentiation and integration. Differentiation entails the subdivision of an activity into smaller parts while integration entails to combination of many task to produce a product or service.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Decision making within the organisation Decision making in an organisation is one of the key elements. Managers make crosscutting decisions that affect the company performance. Management science developed the need for appropriate decision making in an organisation. In 1950 the bounded rationality theory was introduced as alternative to the classical theory. In 1953, the Herbert Simon formalized the be havioural theory (Simon, 1979). Decision making theories Ethical decision making process will entail the use of several principles such as reality principle, value creation, justice, honesty, rational self interest and long term profit (Woiceshyn, 315). Rational decision making process In this category, there are two main theories, these are; the classical and the behavioural theory. The classical theory asserts that the predictive power is got from environment shape while the behavioural theory relies on the knowledge and computational abilities of the human agent (Ibrahim, 631). Rational decision making process is a systematic process that aids in the formulation of a decision (Williams, 89; Ibrahim, 631). This process is sequential and has several steps as outlined below (Lunenburg 3): Problem identification Identifying alternatives Evaluating the different alternatives Selecting the best alternative Implementing the selected alternative Monitoring the decision effectiveness Li mitations of the decision making process The main limitation that affect the decision making process are Limited mental capacities and know how Limited resources Complexities in the organisational environment and emotions (Good Yeganeh,15). Management power For the management to be effective, they must wield some power on their employees. There are several sources of power which managers rely on. These sources of power include: expert power, legitimate power, referent power, reward power and coercive power. Roles of power in an organisation The main purposes of managers excising power in an organisation are Motivation: managers use power to motivate their employees Reward and punish employees: authority allows managers to reward hard working workers and reprimand errant employees Compelling vision: the managers can develop a compelling vision Types of managers The main types of managers are (McClelland, 128):Advertising We will write a custom research paper sample on Effec tive organisation management specifically for you for only $16.05 $11/page Learn More Affiliative managers: these managers aspire to be liked that getting the job done Personal power manager: this group focus on getting the job done and don’t care how employees perceive them. Institutional managers: these are more interested with power more than anything else Tactics used by managers to influence their employees Influence can be defined as the ability to change someone behaviour. Managers use different tactics to influence their employees. Managers must master the ability to influence their employees positively for them to deliver better results as compared to the organisation competitors (Rykrsmith, 1). To do these, managers must develop appropriate tactics. The development of these tactics is influenced by the leader traits, behaviour and the current organisation situation (Holmes, 1). Among the major tactics used by managers include: coalition, e xchange, consultation, exchange, pressure, inspirational appeal, legitimating, personal appeal and rational persuasion. Team building within an organisation Team building entails the process through which members of a given organisation are seen as working as a group and not as individuals. The main essence of a team is shared goals, collective work, mutual accountability and assigning teams different roles (Norman-Culp, 2). In a team, the members are all committed into working for a common goal and this brings out efficiency and effectiveness in product and service delivery (Katzenback, Jon and Douglas, 167) A manager must choose and build a team effectively, the main strategies followed when choosing and managing a team are Select members with skills and potential to handle the assigned task The rules and regulation must be clear The group should be trained and new information availed to them The group and its leader should spend time together Hardworking teams should be rewarded (Katzenbach and Smith, 124) Communications within the organisation Communication can be defined as passing of information from one person to another. For managers to be effective in their day to day duties, they must have good communication skills. Communication helps a manager to perform his main duties such as planning, controlling and organising. The main communication documents within the organisation are letters, memos, financial reports and outlines. The main elements of an organisational conversation include intimacy, inclusion, intentionality and interactivity (Stephen et al.,155). Conclusions and recommendations Conclusions In conclusion, there are several factors that affect the effectiveness of a given organisation. These factors include the organisation architecture, leadership, adopted strategies, team building activities, effective communication and appropriate decision making process. The managers must enhance all these skills for them to be effective and for the or ganisation to grow. Recommendations For an organisation to be effective the following must be doneAdvertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ensure that the decision making process within the organisation is adequate and managers can be able to make rational decisions Ensure that workers are encouraged to work as a team Ensure that there a good communication channels within the organisation Ensure the managers and employees are well trained Ensure that the company has a good corporate culture which is geared towards employee and customer satisfaction Works Cited Simon, H. A. Rational Decision Making in Business Organization. American Economic  Review, 69(4), 493-513. (1979). Good, D. and Yeganeh, B. â€Å"Cognitive Agility: Adapting to Real-time Decision Making at Work†. OD Practitioner, 44.2 (2012):13-17. Print. Woiceshyn, Jaana. â€Å"A Model for Ethical Decision Making in Businesss: Reasoning, Intuition, and Rational Moral Principles†. Journal of Business Ethics, 104.3. (2011): 311-323. Ibrahim, M. â€Å"Theory of bounded rationality†. Public Management, 91.5. (2009):3-5. Lunenburg, Fred. â₠¬Å"The Decision Making Process.† National Forum of Educational  Administration and Supervision Journal 27.4 (2010): n. pag. Web. Radner, R. Costly and bounded rationality in individual and team decision-making. Industrial Corporate Change, 9(4), (2000): 623. Williams, Chuck. â€Å"Chapter 5: Planning and Decision Making.† Mgmt4. Mason, OH:  South-Western, 2012. 89-93. Print. Rykrsmith, E. (2011, November 15). Becoming a Better Influencer: 4 Most Effective  Influence Tactics (Part I) | The Fast Track. Web. McClelland, D. C. (1995). Power Is the Great Motivator. Harvard Business Review,  73(1), p. 125-139. Holmes, S. (2008, September 16). The 5 Most Important Influence Tactics For Leaders.  Web. Katzenback, Jon and Douglas Smith. The Discipline of Teams. Harvard Business Review, (1993): 162-171. Katzenbach, Jon and Smith, Douglas. The Wisdom of Teams: Creating the High- Performance Organization, Harper Business, 1993. Print. Stephen Robbins Timothy Judge. Chap ter 10: communication. In, Essentials of  Organizational behaviour (2009): 155-157. This research paper on Effective organisation management was written and submitted by user Abrielle Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Virgin Megastore Essay Example

Virgin Megastore Essay Introduction:- Virgin is a huge mega store which has a lot of branches around all over the world. Virgin Megastore is a global leader in retail entertainment with over 14 stores throughout the Middle East. Since its establishment in the UAE in 2001, Virgin Megastore set an unbounded target of expanding its Middle East Territories as well as its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment needs, not just music, not only movies. Virgin Megastore offers a wide range of products, including CDs, DVDs, books, electronics, mobile phones, multimedia, games, accessories, merchandise computers and a whole lot more Virgin Megastore has created a whole new dimension in entertainment by catering to local cultures through events, activities and support of local artists in each market it enters. Virgin Megastore is truly a global brand with local flavor. With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for the young and young at heart. As active sponsors of major entertainment events in the Middle East, Virgin Megastores support and partnership is not only innovative and interactive, but highly compelling too. And theres a good reason for that weve got the right mix of the target group coming into our premises every single day. So be it concert tickets or pop-idol merchandise, Virgin Megastore is the place to get it all. Virgin Group Brand Values * Fun = enjoyment and humor, not offensive and incompetent * Value for Money = Simple, not cheap Quality = Attention to detail, not expensive for the sake of it * Innovation = challenging convention, not different for the sake of being different * Competitive Challenge = responding to consumer needs, not being irrelevant * Brilliant Customer Service = empowered, not unprofessional people Marketing strategy and Marketing mix:- The strategic plan defines the companys overall mission and objectives. The goal of virgin mega stores is to create value for customers and build pr ofitable customer relationships. Virgin mega stores goal focuses on the satisfaction of the customer not on the profit itself. We will write a custom essay sample on Virgin Megastore specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Virgin Megastore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Virgin Megastore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Virgin follows Market-Oriented Definition by which virgin brings inspiration and innovation to everyone deal with virgin. Next comes marketing strategy by which Virgin mega store hopes to create customer value and achieve profitable relationships. Guided by marketing strategy the company (Virgin mega stores) designs an integrated marketing mix made up of the factors under its control such as (product, price, place and promotion. To find the best marketing strategy and mix the company engages in marketing analysis, planning, implementation and control. In order to make all customers satisfy Virgin mega stores had first to understand the needs and wants of the customers so Virgin made careful customer analysis. There are too many different kinds of customers with too many different needs. 1) Marketing segmentation:- The market for virgin mega store consist of too many different types of customers such as (children, teenagers, young people or youth, even people above 60 years old no matter female or male, etc†¦Ã¢â‚¬ ¦. ), and too different types of product such as (Music CDs, DVD movies, books, play station games, Cameras, computers, TVS, mobile phones, T-shirts and Gifts, Games, etc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. and the market contain also too many different needs. Virgin mega stores divided the market into groups according to the ages of the buyers or customers as the young people almost look for music CDs, DVDs movies, Teen agers especially boys are looking forward to getting the newest versions of play stations and the most recent Play Station games but for the adults or the grown up or even the elderly people they almost look for several kinds of books not only the newest one but they sometimes they look for very old books. Virgin had to understand the needs and wants of each age to deal will the customer and build strong relationships. Now Virgin deal with all ages and all genders, Virgin mega store is also working on understanding the customer needs, and wants through the customers income. Virgin mega store is serving the people who have well income which we could say rich people and middle class people. Market segment: For virgin mega store we could say that the market segment is the variety of products and serves in one place. 2) Market Targeting:- Involves evaluating each market segments attractiveness and selecting one or more segments to enter. Virgin mega store choose to serve several related segments as it targets college students, educated people, teens, and kids with the same upscale, high standard of living. 3) Market Differentiation and Positioning:- Generally after a company has decided which market segments to enter, it must decide how it will differentiate its market offering for each targeted segment and what positions it wants to occupy in those segments. A products position is the place the product occupies relative to competitors products in consumers minds. Virgin mega stores after choosing and targeting the segments it begins to make position to its products to it begins to make special offers in order to be different from the other competitors such offers are the prices of the products. Virgin Mega store offer discounts on the electronics amp; it has special delivery rules which insures to the customers peace of minds. Virgin mega stores also offer a unique and a comfortable service which is that Virgin has a lot of different products collected in the same store which make the process of buying needed stuffs easier and that will save much time for everyone. Virgin also gets a good place which it has little competitors and a lot of fans. In Egypt Virgin found little competitors. Virgin Mega stores offers more benefits to justify the prices , this is the customer value that provides competitive advantages upon which to build the position. In general effective positioning begins with differentiation . Differentiating the companys market offering so that it gives consumers more value. Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers. The companys entire marketing program should support the chosen positioning strategy. Marketing Mix: The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as the four Ps which are: Product, Price, Place, and promotion. a) Product: means the goods and services combination the company offers to the target market. In Virgin mega stores the products are: Books, Music, DVDs movies, T-shirtsamp; Gifts, omputers, Cameras, mobiles, Digital TVS, Play stations and electronics. Virgin mega store has a variety of products which suits for all the ages. b) Price: is the amount of money customers must pay to obtain the product. Virgin make the customer more satisfied from the price by offering discounts, trade-in allowances, and credit terms. These actions adjust prices for the current competitive situation and bring them into line with the buyers perception of the products value. c) Place: includes company activities that make the product available to target consumers. Virgin had to select its dealers carefully and supports them strongly. The dealers keep an inventory of the products, demonstrate them to potential buyers, negotiate prices, close sales, and service the products after the sales. Virgin deals with a large number of publishing houses in order to guarantee the availability of the books all over the year in order to serve all customers and satisfy all the needs. D) Promotion: means activities that communicate the merits of the product and persuade target customers to buy it. Virgin mega store spend a lot of money every year on advertising to tell the customers about the store and its many products and services and offers. Virgin tries its best to make the customer satisfied of what they get from it by making offers on the products and they try to get what lacks their store. Marketing Analysis, planning, implementation, and control:- Managing the marketing process requires the four marketing management functions, analysis, planning, implementation, and control. In general the company first develops companywide strategic plans and then translates them into marketing and others plans for each division, product, and brand. Through implementation, the company turns the plans into action. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluation needed for all of the other marketing activities. a) Marketing analysis: managing the marketing function begins with a complete analysis of the companys situation. The marketer should conduct a SWOT analysis, by which it evaluates the companys overall strengths (S), weakness(W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, and positive situational factors that may help the company to serve its customers and achieve the objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the companys performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may be present challenges to performance. b) Marketing planning: through strategic planning , the company decides what it wants to do with each business unit . Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations, the main section of the plan presented a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of the marketing strategy for achieving them. c) Marketing implementation: Planning good strategies is only a start toward successful marketing. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities , implementation addresses the who, where, when, and how. Many managers think that doing things right (implementation) is as important as or even more important than doing the right things (strategy) . d)Marketing control :Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained . Marketing control involves four steps . Management first sets specific marketing goals. IT then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance. Virgin Mega Store marketing process :- Through the history of Virgin mega stores it applies the market process by a proper way. The market process steps are: Understanding the market place and the customers, Design a customer-driven the marketing strategy , Construct a marketing program that delivers superior value, Build profitable relationships and create customer delight, and finally capture value from customers to create profits and customer equity. )Understanding the market place and customers needs and wants: Virgin mega stores research the needs of the customers (children, teens , young people even the old people)they also studied all the levels of education from the students to the Doctors with high degree. The needs of those customers are between books, music, electronics , methods of entertainments and etc. ,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b)Design a customer-driven marketing strategy : By selecting customers to serve, Virgin choose the educated people and focuses on offering goods and services to them. Virgin also makes a unique style in order to take a unique place to the customers minds. c)Construct marketing program that delivers superior value: through the 4 Ps Virgin focuses their effort to make 1) Product : variety of products, it chooses the high quality of every category, they offer good Packaging. 2) Price : To get over the high prices problem Virgin offer discounts, payment periods, credit terms,amp; allowances. 3)Promotion: Virgin make a great effort to deliver the level of improvement of their products through TV advertisements, online advertisements, Radio advertisements. ) Place :Virgin choose city stars center in Egypt, which is a strategic place to every one as city stars is the biggest mall in Egypt and it is known abroad. d)Build Profitable relationship and create customer delight : Virgin makes sure that every customer gets what he wants immediately either if the store doesnt contain the product Virgin ordered it immediately for the customer. e) Capture the value from customer to create profits and customer equity: For Virgin the money which customers pay is not considered as a profit it is consider as a reward for doing their duties.